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Technical SEO

What does an SEO audit include?

Short answer

A thorough SEO audit reviews technical health (crawling, indexing, speed and rendering), on-page content and search intent, internal linking, backlinks and how you compare with competitors, then turns the findings into a prioritised plan. A current audit should also check AI crawler access and how AI assistants describe your brand.

The full answer

Audits vary a lot in depth, so ask what's covered. A useful audit includes:

  • Technical: crawl errors, redirects, canonicals, robots.txt, sitemaps, Core Web Vitals, mobile usability, JavaScript rendering and structured data.
  • Indexing: which pages Google indexes, which it excludes, and why.
  • Content: whether pages match search intent, thin or duplicate content, pages competing for the same query, and gaps compared with competitors.
  • Authority: the backlink profile, including risky links worth reviewing.
  • Conversion: whether organic landing pages turn visits into leads or sales.
  • AI search: AI crawler access, content readable without JavaScript, and brand mentions in AI answers.

The most important part is prioritisation. A list of 200 issues isn't a plan; a good audit ranks fixes by likely impact and effort, and explains each one in terms your developers can act on.

Vidern offers a free SEO and AI visibility audit, delivered within 48 hours, and a free GEO audit, delivered within 24 hours. Paid SEO audits go deeper, with the scope agreed in advance.

Published by Vidern, founded and led by Malhar Shah. Updated .

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