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Answer boxes, voice and AI answers

Answer Engine Optimization (AEO) Services

Answer engine optimization (AEO) is the work of making your page the direct answer to a buyer's question: the featured snippet or People Also Ask answer on Google, the reply a voice assistant reads out, and the passage an AI answer quotes. Our AEO service finds the questions that lead to sales and gives each a clear, quotable answer.

Get a Free GEO AuditSee how quotable your pages are, within 24 hours. Free.

How answer engines choose an answer

You can't buy or mark up your way into an answer box. Asked how to mark a page as a featured snippet, Google's answer is You can't: its systems decide whether a page makes a good answer for the search (Google Search Central, updated December 2025). What you control is whether your page states the answer clearly, in the right format, on a page that already earns trust for the topic.

Schema is not a shortcut either. Google no longer shows FAQ rich results in Search (Search Central changelog, June 2026), and it says structured data isn't required for its generative AI features (AI optimization guide, updated July 2026). We still add structured data that matches the page, because it describes your content accurately, but the answer on the page does the work.

The same well-structured answer serves several places at once: the featured snippet, the People Also Ask box, the reply a voice assistant reads out and the passage an AI assistant quotes. That is why AEO sits between classic SEO and generative engine optimization (GEO).

Being the answer is not the same as getting the click. When Google showed an AI summary, users clicked a traditional result in 8% of visits, against 15% when no summary appeared (Pew Research Center, July 2025). So we pick the questions where your answer builds the brand or leads to a next step, not just the ones with the most searches.

Who AEO is for

AEO pays off when your buyers ask questions before they buy, and the answer they get decides who makes the shortlist.

Brands whose buyers search in questions

"How much does X cost?", "X vs Y", "Is X worth it?" Common in SaaS, B2B services and e-commerce, where the answer shapes the shortlist.

Sites that rank but don't own the answer

Search Console shows impressions for question queries, yet a competitor holds the featured snippet or the People Also Ask answer.

Help centres, docs and knowledge bases

You already answer product questions. AEO makes those answers the ones search engines and assistants show.

Brands that want one consistent answer

You want Google, voice assistants and AI assistants to give the same, correct answer about your product, pricing model or policies.

Not a fit? If your buyers search for products and services rather than questions, high-intent landing pages will do more for you: see conversion SEO.

What our AEO service includes

AEO is page-level work: the right question, answered on the right page, in the format answer engines can lift.

Question research

Questions pulled from Search Console, People Also Ask, and your sales and support inboxes, grouped by buyer stage.

Answer map

Each question assigned to one page and one answer format (paragraph, list or table), so your pages don't compete with each other.

Answer-first rewrites

Question headings, a direct 40–60 word answer straight after, then the detail, examples and sources a buyer needs.

Voice-style answers

Short answers that still make sense when read aloud without the rest of the page: one or two plain sentences, no "see below".

Lists and tables where they fit

Steps as ordered lists, comparisons and prices as real HTML tables, so answer boxes and AI answers can lift them cleanly.

Structured data that matches the page

Article, Organization, Product and BreadcrumbList JSON-LD, and FAQPage only where the page has a real FAQ.

Snippet controls

nosnippet, max-snippet and data-nosnippet for content you don't want shown as an answer, such as gated detail.

AI answer checks

The same questions tested in ChatGPT, Perplexity, Gemini and Google AI Overviews, so the answer about you is consistent everywhere.

Monthly reporting

Featured snippets and People Also Ask answers held, question-query clicks and impressions, AI answer mentions and conversions.

How We Work

The same 4-step process we use for every engagement

AEO runs on the same process as all our SEO work, with target questions and answer formats added to what we audit, build and measure.

  1. Free GEO Audit

    Our free GEO audit scores how quotable your pages are, your structured data and your technical foundations, within 24 hours. We add the question queries from your Search Console.

  2. 90-Day Growth Roadmap

    The answer map: which questions to win, on which page, in which format, ordered by buyer value and how close each page already is.

  3. Execution at Scale

    Answer-first rewrites, lists and tables, structured data and internal links, shipped in batches of priority pages every sprint.

  4. Revenue Attribution

    Monthly reports on answers held, question-query clicks and the leads those pages bring, tied to pipeline wherever your analytics can track it.

Deliverables and timeline

A typical first 90 days. Timing depends on scope and on how quickly changes can ship on your site.

  1. Within 24 hoursFree GEO audit: a 0–100 score with a prioritised list of fixes.
  2. Weeks 1–2Question inventory and answer map; baseline of the snippets and People Also Ask answers you hold, and of AI answers for the same questions.
  3. Weeks 2–6First batch of priority pages rewritten answer-first; structured data aligned with what each page shows.
  4. Weeks 6–12Further batches, internal links from answers to next steps, and snippet controls. 90-day review against the baseline.
  5. Every monthReport: answers won and lost, question-query clicks and impressions, AI answer mentions and next actions.

No one can guarantee a featured snippet or an AI answer: search engines choose them and change them often. We commit to the work, to transparent measurement and to telling you what is and isn't moving.

AEO vs GEO

They are related but aim at different results. Many brands need both: AEO for the questions buyers ask, GEO for how AI assistants describe the brand as a whole.

Goal
AEO: Be the single direct answer to a specific question.
GEO: Be mentioned, recommended and cited in AI-written answers about your category.
Where it shows
AEO: Featured snippets, People Also Ask, voice assistants, and passages quoted in AI answers.
GEO: ChatGPT, Perplexity, Gemini and Google AI Overviews.
Unit of work
AEO: One question and its answer, on one page.
GEO: Your brand across a set of buyer prompts.
Main levers
AEO: Question research, answer-first formatting, headings, lists and tables, matching structured data.
GEO: AI crawler access, citable content, entity signals and mentions on other sites.
Measured by
AEO: Snippets and People Also Ask answers held; clicks and impressions on question queries.
GEO: AI share of voice, cited URLs and referral traffic from AI assistants.
Our generative engine optimization (GEO) servicesGuide: what is generative engine optimization (GEO)?SEO vs GEO: what's the difference, and do you need both?

Proof

We research AI search before we sell it

Answer engines can only quote pages they can reach and read. We have measured this on more than 2,000 well-known websites and publish the method with every study.

AI Crawler Access Study · July 2026

40.9%

of the world's top 1,000 websites were unreadable to GPTBot, ChatGPT's crawler. 17.6% allowed it in robots.txt but blocked it at the firewall.

Read the study AI Search Readiness Study · September 2026

76.3%

of 1,319 well-known websites failed at least one of five basic checks that decide whether AI assistants can reach, read and identify them.

Read the study

150+

clients since 2016

4.9/5 from 700+ reviews on Fiverr

+340%

organic traffic growth for a B2B tech company (8 months)

Read the case study

+520%

traffic growth for a B2B manufacturing company (12 months)

Read the case study

The case studies are SEO engagements. We show them because GEO and AEO build on the same foundations: pages search engines can crawl, content that answers the query, and authority from other sites.

Check your answers yourself

These free tools show whether AI crawlers can reach your pages and whether AI assistants mention you today. The free GEO audit combines the checks into one score and a fix list.

AI Visibility Checker

See whether ChatGPT, Gemini, Perplexity, Claude and AI Overviews mention your brand for the questions you care about.

Open

AI Crawler Access Checker

Test your robots.txt and your firewall with real AI crawler user agents. Finds the silent blocks robots.txt doesn't show.

Open

AI Share of Voice Calculator

Compare how often AI assistants mention you against competitors, and whether the gap is real or noise.

Open

Free GEO Audit

A 0–100 score across citability, brand authority, E-E-A-T, technical foundations, structured data and platforms, within 24 hours.

Open

FAQ

AEO Services: Buyer Questions

Pricing depends on scope; ask for a quote. The main drivers are how many questions and pages we cover, how many markets or languages are involved, and whether we implement the changes or your team does. The GEO audit is free, so you can see where you stand first.

Search engines have to re-crawl a page before a rewritten answer can be shown, so the first changes can appear within weeks for pages that already rank for the question. Pages that don't rank yet need SEO work first, which takes longer. We review progress at 90 days against your baseline and don't promise that any specific answer box will be won.

The main trade-off is clicks: when the answer appears on the results page, some searchers never visit. So we target questions where being the answer builds your brand or leads to a next step, and we can keep chosen content out of snippets with nosnippet or max-snippet.

For the free audit, only your website URL and email. For an engagement: access to your CMS or a developer contact, Google Search Console, the questions your sales and support teams hear most, and someone who can confirm facts such as pricing models and policies, because a direct answer has to be right.

SEO earns a position in the list of results. AEO is the part of SEO that aims at the answer itself: the featured snippet, the People Also Ask answer, the spoken reply and the passage an AI answer quotes. GEO is broader: it works on how often AI assistants mention and cite your brand across many prompts, including through other sites. AEO works question by question on your own pages.

For a fixed list of target questions we track which featured snippets and People Also Ask answers you hold, clicks and impressions for those queries in Search Console, whether AI assistants give the same answer and cite you, and the conversions from those pages. We report changes month on month against the baseline set in the first two weeks.

Free GEO Audit · Within 24 hours

See whether your pages are ready to be the answer

The free GEO audit scores AI citability, content E-E-A-T, structured data and technical foundations, the same things that decide which page answer engines quote, with a prioritised fix list within 24 hours.

Get a Free GEO Audit

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