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AI search visibility

Generative Engine Optimization (GEO) Services

Generative engine optimization (GEO) is the work of getting your brand mentioned and cited when ChatGPT, Perplexity, Gemini and Google AI Overviews answer your buyers' questions. Our GEO service makes your site readable to AI crawlers, turns your key pages into answers worth quoting, and builds the mentions on other sites that AI systems draw on.

Get a Free GEO AuditA 0–100 score and fix list within 24 hours. Free.

Why GEO matters now

More searches end in an AI-written answer. When Google showed an AI summary, users clicked a traditional result in 8% of visits, against 15% when no summary appeared (Pew Research Center, July 2025, browsing data from 900 US adults in March 2025). If buyers read the answer instead of clicking, the brands named in that answer win the attention.

GEO is not a bag of new tricks. Google says its generative AI features are rooted in our core Search ranking and quality systems and that you don't need special AI text files or markup to appear in them (Google Search Central, updated July 2026). So we build GEO on solid SEO, and we don't sell llms.txt files as a ranking factor.

What decides whether you are cited is whether AI crawlers can reach your pages, whether those pages give a clear answer, and whether other trusted sites say the same about you. Even well-known websites miss the basics: in our AI search readiness study (September 2026), 15.4% of 1,319 sites turned AI crawlers away at the firewall while their robots.txt said they were welcome.

Who GEO is for

GEO pays off when your buyers already use AI assistants to research, compare or shortlist, and when being named in the answer matters more than one more blue link.

B2B and SaaS brands

Your buyers ask ChatGPT or Perplexity for a shortlist of vendors before they ever visit a website, and you want to be on it.

E-commerce and consumer brands

Your products show up in "best X for Y" questions and you want AI answers to name them and describe them accurately.

Brands that rank but aren't cited

You rank on Google for your category, yet AI answers name competitors, cite review sites instead of you, or get your facts wrong.

Teams losing clicks to AI Overviews

Queries that used to send traffic now show an AI Overview. You want to be the source it cites, not the result below it.

Not a fit yet? If search engines can't crawl your site or it has little content, start with technical SEO and content. GEO works best on top of that foundation.

What our GEO service includes

Every engagement covers the three things AI answers depend on: access, content and authority. The mix depends on what your audit finds.

AI crawler access

robots.txt, firewall/CDN rules and rendering checked for GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot and Google-Extended. We fix silent firewall blocks and keep deliberate opt-outs you choose.

Buyer prompt set and baseline

A fixed set of the questions your buyers ask, tracked in ChatGPT, Perplexity, Gemini and Google AI Overviews, to measure your AI share of voice against named competitors.

Citable page rewrites

Priority pages rebuilt answer-first: self-contained passages, specific facts with sources, comparison tables where buyers compare. Written for people, easy for AI systems to quote.

Entity and structured data

Consistent brand facts across your site and profiles, and Organization, Service, Product and Person JSON-LD that matches what the page shows.

Content visible without JavaScript

We check that key content is in the server-rendered HTML, so crawlers that don't run JavaScript can still read it.

Mentions on other sites

A plan for the sources AI answers cite in your category: review platforms, industry lists, communities and digital PR. No fake reviews, no spam.

Original research

Data studies built for other sites to cite and link to, in the same format as our own AI crawler study.

Monthly reporting

AI share of voice, cited URLs, AI crawler status and AI referral traffic, with the next month's priorities.

How We Work

The same 4-step process we use for every engagement

GEO runs on the same process as all our SEO work, with AI prompts and citations added to what we audit, build and measure.

  1. Free GEO Audit

    We score how ready your site is to be cited: AI citability, brand authority, E-E-A-T, technical foundations, structured data and platform readiness. You get it within 24 hours.

  2. 90-Day Growth Roadmap

    A plan built around the prompts your buyers use, ordered by impact and effort. Access fixes come first, then the pages and mentions that decide citations.

  3. Execution at Scale

    Crawler and rendering fixes, answer-first rewrites, structured data and mention building, moving in parallel every sprint.

  4. Revenue Attribution

    Monthly reports on AI share of voice, cited pages and AI referral traffic, tied to leads and pipeline wherever your analytics can track it.

Deliverables and timeline

A typical first 90 days. Timing depends on scope and on how quickly changes can ship on your site.

  1. Within 24 hoursFree GEO audit: a 0–100 score with a prioritised list of fixes.
  2. Weeks 1–2Buyer prompt set agreed with you, baseline AI share of voice against competitors, and crawler access fixes specified.
  3. Weeks 3–6Access, rendering and structured data fixes shipped; the first priority pages rewritten.
  4. Weeks 6–12Remaining priority pages, comparison and answer content, and the mentions plan under way. 90-day review against the baseline.
  5. Every monthReport: share of voice versus competitors, cited URLs, AI referral traffic and next actions.

No one can guarantee that an AI assistant will cite you: answers change with the prompt, the user and the day. We commit to the work, to transparent measurement and to telling you what is and isn't moving.

GEO, SEO and AEO: where this service fits

The three overlap, but each aims at a different result. Most brands need GEO on top of SEO, and AEO where buyers search in questions.

SEO

Goal
Rank in Google's list of results.
Where it shows
Organic results on Google and Bing.
Technical SEO services

GEO

Goal
Be mentioned, recommended and cited inside AI-written answers.
Where it shows
ChatGPT, Perplexity, Gemini and Google AI Overviews.
Start with a free GEO audit

AEO

Goal
Be the direct answer to a specific question.
Where it shows
Featured snippets, People Also Ask, voice assistants and quoted passages in AI answers.
Answer engine optimization
New to the topic? Read our guide: what is generative engine optimization (GEO)?SEO vs GEO: what's the difference, and do you need both?

Proof

We research AI search before we sell it

Our GEO work is based on data we collect ourselves. We publish the method with every study so you can check our work.

AI Crawler Access Study · July 2026

40.9%

of the world's top 1,000 websites were unreadable to GPTBot, ChatGPT's crawler. 17.6% allowed it in robots.txt but blocked it at the firewall.

Read the study AI Search Readiness Study · September 2026

76.3%

of 1,319 well-known websites failed at least one of five basic checks that decide whether AI assistants can reach, read and identify them.

Read the study

150+

clients since 2016

4.9/5 from 700+ reviews on Fiverr

+340%

organic traffic growth for a B2B tech company (8 months)

Read the case study

+520%

traffic growth for a B2B manufacturing company (12 months)

Read the case study

The case studies are SEO engagements. We show them because GEO and AEO build on the same foundations: pages search engines can crawl, content that answers the query, and authority from other sites.

Check your AI visibility yourself

Not ready to talk? These free tools show where you stand today. The free GEO audit combines them into one score and a fix list.

AI Visibility Checker

See whether ChatGPT, Gemini, Perplexity, Claude and AI Overviews mention your brand for the questions you care about.

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AI Crawler Access Checker

Test your robots.txt and your firewall with real AI crawler user agents. Finds the silent blocks robots.txt doesn't show.

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AI Share of Voice Calculator

Compare how often AI assistants mention you against competitors, and whether the gap is real or noise.

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Free GEO Audit

A 0–100 score across citability, brand authority, E-E-A-T, technical foundations, structured data and platforms, within 24 hours.

Open

FAQ

GEO Services: Buyer Questions

Pricing depends on scope; ask for a quote. Scope depends on how many priority pages and markets are involved, how many AI platforms and prompts we track, and whether we implement the changes or your team does. The GEO audit is free, so you can see the gaps before you spend anything.

Access problems such as blocked AI crawlers or content that only appears after JavaScript runs can usually be fixed in the first few weeks. Being cited more often takes longer, because AI systems draw on your pages and on what other sites say about you. We work to a 90-day roadmap and compare against your baseline every month. We don't promise a date for citations: nobody controls what an AI assistant answers.

Not when GEO follows the same rules as SEO: accurate content, no hidden text, no fake reviews or spammy mention campaigns. Google says its generative AI features are rooted in its core Search ranking and quality systems, so we don't use tricks aimed only at AI systems. The real risk is spending on a channel your buyers don't use yet, which we assess before recommending a retainer.

For the free audit, only your website URL and email. For an engagement: access to your CMS or a developer contact, Google Search Console and analytics, a list of competitors, and the questions your buyers really ask (your sales and support teams know them). One person on your side who can approve changes keeps things moving.

SEO earns a position in a list of links. GEO earns a mention or citation inside an AI-written answer. They share foundations (crawlable pages, clear content, authority from other sites), so GEO extends SEO rather than replacing it. GEO adds prompt-level tracking, AI crawler access, passages written to be quoted and a focus on third-party mentions.

We track a fixed set of buyer prompts in ChatGPT, Perplexity, Gemini and Google AI Overviews and report how often your brand is mentioned or cited compared with competitors (AI share of voice), which of your pages are cited, AI crawler access, and referral traffic from AI assistants in your analytics. AI answers vary between runs, so we report trends over repeated checks rather than single screenshots.

Free GEO Audit · Within 24 hours

Find out why AI answers aren't citing you

Get a free GEO audit: a 0–100 score across AI citability, brand authority, E-E-A-T, technical foundations, structured data and platform readiness, with a prioritised fix list, within 24 hours.

Get a Free GEO Audit

No credit card. You need only your website URL and email.