About Malhar
Malhar Shah has done SEO since 2016, around a single principle: rankings only matter when they produce revenue. He founded Vidern (Vidern Solutions LLP, registered in 2022) and has worked with 150+ clients since 2016. Based in India, he serves clients in the US, UK, UAE and worldwide — spanning SaaS, e-commerce, local services, and B2B.
In 2024 Malhar expanded Vidern's practice to include Generative Engine Optimization (GEO)— making brands discoverable and citable inside AI assistants such as ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews. Vidern publishes original research on how AI systems crawl, cite, and recommend brands, including a study of the world's top 1,000 websites' AI-crawler access.
He writes and speaks about GEO, E-E-A-T, technical SEO, and the shift from keyword-first to entity-first search.
Expertise
- •Generative Engine Optimization (GEO) & AI search visibility
- •Technical SEO — Core Web Vitals, JavaScript rendering, schema.org
- •Content strategy — topical clusters, E-E-A-T, editorial workflows
- •Link building via digital PR and original research
- •SaaS & e-commerce SEO with revenue attribution
He leads Vidern's GEO and AEO work, and the free SEO and AI search tools. Answers to common questions are in the FAQ; client results are in the case studies.
Publications (30)
- The Crawl Stats Report ExplainedAnalytics · October 22, 2026
- How to Win at Jewellery SEOE-commerce SEO · October 20, 2026
- Using Regex Filters in Google Search ConsoleAnalytics · October 18, 2026
- How to Win at Enterprise SEOTechnical SEO · October 16, 2026
- Page Indexing Report Statuses ExplainedAnalytics · October 14, 2026
- How to Win at Fintech SEOStrategy · October 12, 2026
- Impressions vs Clicks in Google Search Console: What Each Means and Why They DivergeAnalytics · October 10, 2026
- How to Win at B2B SEOStrategy · October 8, 2026
- What Is Average Position in Google Search Console?Analytics · October 6, 2026
- How to Win at E-commerce SEOE-commerce SEO · October 4, 2026
- Google Search Console Guide: The Complete SeriesAnalytics · October 2, 2026
- AI SEO Statistics 2026: 70+ Verified Stats & Key FindingsAI SEO · September 30, 2026
- Top 15 AI SEO Companies in India for Global Brands (2026)Strategy · September 30, 2026
- We Checked 1,319 Well-Known Websites for AI Search Readiness: 76% Fail at Least One BasicAI SEO · September 28, 2026
- Is Your Website Blocked to ChatGPT? How to Check & Fix ItTechnical SEO · August 14, 2026
- SEO vs GEO: What's the Difference (and Do You Need Both)?Strategy · August 14, 2026
- How to Rank in ChatGPT: A Practical 6-Step Guide (2026)AI SEO · August 14, 2026
- What Is Generative Engine Optimization (GEO)? The 2026 GuideAI SEO · August 14, 2026
- We Tested the World's Top 1,000 Websites: 41% Are Unreadable to ChatGPTStrategy · July 10, 2026
- AI Search Visibility: How to Check If ChatGPT, Gemini & Perplexity Recommend Your BrandTechnical SEO · April 12, 2026
- How to Diversify Your Digital Marketing Strategy (Without Spreading Too Thin)April 8, 2026
- The 5 SEO Metrics That Actually Matter for Business Growth (Ignore the Rest)April 4, 2026
- SEO vs PPC: How to Use Both for Maximum ROI (Not Either/Or)April 1, 2026
- What to Know Before Hiring an SEO Agency (A No-BS Guide)March 28, 2026
- How Content Clusters Can Transform Your SEO PerformanceMarch 25, 2026
- AI for SEO: When Should You Actually Use It in Content Creation?March 21, 2026
- What Does 'Experience' in E-E-A-T Actually Mean for Your Website?March 17, 2026
- Why Evergreen SEO Beats Marketing Hype Every Single TimeMarch 12, 2026
- Google's AI Mode Is Here: What It Means for Your SEO (And How to Adapt)March 8, 2026
- How AI-Generated Content Can Hurt Your Rankings (And What to Do Instead)March 5, 2026
Frequently asked questions
- Who is Malhar Shah?
- Malhar Shah is the founder of Vidern, an AI-powered SEO and GEO agency based in India, serving clients in the US, UK, UAE and worldwide. He has done SEO since 2016 across SaaS, e-commerce, and B2B businesses; Vidern Solutions LLP was registered in 2022.
- What does Malhar Shah specialise in?
- Malhar specialises in Generative Engine Optimization (GEO), technical SEO, and revenue-driven organic growth. He helps brands appear in both traditional search results and AI assistants like ChatGPT, Claude, Perplexity, and Gemini.
- How can I contact Malhar Shah?
- You can reach Malhar via [email protected] or by booking a strategy call at vidern.com/contact.
- What has Malhar Shah written or published?
- Malhar publishes original research and long-form guides on Vidern's blog, covering GEO, AI Overviews, E-E-A-T, technical SEO, and channel strategy. The full publications list is on this page.
Work with Malhar and Vidern
Get a free 24-hour GEO audit or book a strategy call.