About Malhar
Malhar Shah founded Vidern in 2016 around a single principle: rankings only matter when they produce revenue. Over the past decade he has led SEO programmes for 150+ global brands across India, the United States, the United Kingdom, the United Arab Emirates, and Australia — spanning SaaS, e-commerce, local services, and B2B.
In 2024 Malhar expanded Vidern's practice to include Generative Engine Optimization (GEO)— making brands discoverable and citable inside AI assistants such as ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews. His team publishes original research on how AI systems crawl, cite, and recommend brands, including a study of the world's top 1,000 websites' AI-crawler access.
He writes and speaks about GEO, E-E-A-T, technical SEO, and the shift from keyword-first to entity-first search.
Expertise
- •Generative Engine Optimization (GEO) & AI search visibility
- •Technical SEO — Core Web Vitals, JavaScript rendering, schema.org
- •Content strategy — topical clusters, E-E-A-T, editorial workflows
- •Link building via digital PR and original research
- •SaaS & e-commerce SEO with revenue attribution
Certifications
- •Google Analytics Certified
- •Google Ads Certified
- •Google Search Essentials
- •HubSpot Content Marketing Certified
- •Semrush SEO Certified
Publications (12)
- We Tested the World's Top 1,000 Websites: 41% Are Unreadable to ChatGPTStrategy · July 10, 2026
- AI Search Visibility: How to Check If ChatGPT, Gemini & Perplexity Recommend Your BrandTechnical SEO · April 12, 2026
- How to Diversify Your Digital Marketing Strategy (Without Spreading Too Thin)April 8, 2026
- The 5 SEO Metrics That Actually Matter for Business Growth (Ignore the Rest)April 4, 2026
- SEO vs PPC: How to Use Both for Maximum ROI (Not Either/Or)April 1, 2026
- What to Know Before Hiring an SEO Agency (A No-BS Guide)March 28, 2026
- How Content Clusters Can Transform Your SEO PerformanceMarch 25, 2026
- AI for SEO: When Should You Actually Use It in Content Creation?March 21, 2026
- What Does 'Experience' in E-E-A-T Actually Mean for Your Website?March 17, 2026
- Why Evergreen SEO Beats Marketing Hype Every Single TimeMarch 12, 2026
- Google's AI Mode Is Here: What It Means for Your SEO (And How to Adapt)March 8, 2026
- How AI-Generated Content Can Hurt Your Rankings (And What to Do Instead)March 5, 2026
Frequently asked questions
- Who is Malhar Shah?
- Malhar Shah is the founder of Vidern, an AI-powered SEO and GEO agency headquartered in Ahmedabad, India. He founded Vidern in 2016 and has 10+ years of hands-on SEO experience across SaaS, e-commerce, and B2B businesses.
- What does Malhar Shah specialise in?
- Malhar specialises in Generative Engine Optimization (GEO), technical SEO, and revenue-driven organic growth. He helps brands appear in both traditional search results and AI assistants like ChatGPT, Claude, Perplexity, and Gemini.
- How can I contact Malhar Shah?
- You can reach Malhar via [email protected] or by booking a strategy call at vidern.com/contact.
- What has Malhar Shah written or published?
- Malhar publishes original research and long-form guides on Vidern's blog, covering GEO, AI Overviews, E-E-A-T, technical SEO, and channel strategy. The full publications list is on this page.
Work with Malhar & the Vidern team
Get a free 24-hour GEO audit or book a strategy call.