SEO, AI search and paid search terms, explained simply
From AEO and llms.txt to Quality Score and 301 redirects: every term we use in our work, defined in one sentence, explained in plain English and shown with an example.
0–9Terms starting with 0–9
- Redirects & migrations
301 redirect
A 301 redirect is a permanent redirect: the server tells browsers and search engines that a URL has moved for good and sends them to the new address.
Read more - Redirects & migrations
302 redirect
A 302 redirect is a temporary redirect: it sends visitors to another URL while signaling that the original URL should stay the one indexed.
Read more - Redirects & migrations
404 error
A 404 error is the status code a server returns when a requested page doesn't exist; a 410 means it was removed deliberately and won't return.
Read more
ATerms starting with A
- WordPress, Shopify & landing pages
A/B testing
A/B testing compares two versions of a page or element by showing each to a random share of visitors and measuring which produces more conversions.
Read more - WordPress, Shopify & landing pages
Above the fold
Above the fold is the part of a web page visible without scrolling, where visitors decide within moments whether the page is worth their time.
Read more - Paid search & ads
Ad assets
Ad assets, formerly called ad extensions, are extra details such as sitelinks, callouts, phone numbers and images that can appear with a Google ad.
Read more - AI search (GEO & AEO)
AEO (Answer Engine Optimization)
AEO (answer engine optimization) is structuring your content so search features and AI assistants can use it as the direct answer to a question.
Read more - AI agents & automation
Agentic AI
Agentic AI is AI that works toward a goal over several steps, deciding what to do next and using tools such as search, databases and apps.
Read more - AI agents & automation
AI agent
An AI agent is software that uses a language model to choose and take actions, such as searching, reading files or updating systems, to finish a task.
Read more - AI search (GEO & AEO)
AI crawler
An AI crawler is an automated bot run by an AI company that fetches web pages to train models, to build a search index, or to answer a user's question.
Read more - AI agents & automation
AI hallucination
An AI hallucination is a confident but false statement from a language model, such as an invented fact, quote, citation or product detail.
Read more - AI search (GEO & AEO)
AI Mode
AI Mode is a chat-like view of Google Search where AI answers complex questions in depth, with links to supporting pages and follow-up questions.
Read more - AI search (GEO & AEO)
AI Overviews
AI Overviews are AI-generated summaries that Google shows at the top of some search results, with links to the web pages used to build the answer.
Read more - AI search (GEO & AEO)
AI share of voice
AI share of voice is the proportion of relevant AI assistant answers that mention your brand, compared with how often they mention your competitors.
Read more - AI search (GEO & AEO)
AI visibility
AI visibility is how often and how favorably AI assistants mention, recommend or cite your brand when people ask questions related to what you sell.
Read more - Links & local SEO
Anchor text
Anchor text is the visible, clickable text of a link, which tells readers and search engines what the linked page is about.
Read more - AI search (GEO & AEO)
Answer-first content
Answer-first content puts the direct answer to a question in the first sentence or two of a page or section, then adds explanation, evidence and detail.
Read more - Analytics & measurement
Attribution
Attribution is how credit for a conversion is shared among the marketing touchpoints, such as searches, ads, emails and referrals, that led to it.
Read more
BTerms starting with B
- Links & local SEO
Backlink
A backlink is a link from another site to yours; relevant, editorial backlinks tell search engines that others vouch for your content.
Read more - SEO strategy & content
BOFU content (Bottom-of-Funnel Content)
BOFU content (bottom-of-funnel content) targets people close to buying, with pages such as comparisons, pricing, alternatives and use cases.
Read more - AI search (GEO & AEO)
Brand mention
A brand mention is any reference to your company, product or founder by name on another website, forum, video or AI answer, whether or not it links to you.
Read more - Paid search & ads
Break-even CPC
Break-even CPC is the most you can pay per click without losing money: your conversion rate multiplied by the profit from each conversion.
Read more - SEO strategy & content
Buying committee
A buying committee is the group of people, such as users, managers, finance, IT and legal, who together research and approve a B2B purchase.
Read more
CTerms starting with C
- Page speed
Caching
Caching is storing copies of files or whole pages so later requests can be served quickly, without rebuilding or re-downloading them.
Read more - Technical SEO
Canonical tag
A canonical tag is an HTML link element that tells search engines which URL is the preferred version of a page when similar or duplicate versions exist.
Read more - SEO strategy & content
Category page
A category page lists a group of related products in an online store and is usually the page that ranks for broad product searches.
Read more - Page speed
CDN (Content Delivery Network)
A CDN (content delivery network) is a network of servers in many locations that delivers your site's files from the one nearest each visitor.
Read more - Paid search & ads
ChatGPT Ads
ChatGPT Ads are sponsored placements in ChatGPT, labelled as sponsored, shown separately from the answer and matched to the conversation's topic.
Read more - AI search (GEO & AEO)
ChatGPT-User
ChatGPT-User is the user agent OpenAI uses when ChatGPT visits a web page because of a user's request, rather than as part of automatic crawling.
Read more - AI search (GEO & AEO)
Citability
Citability is how easy it is for an AI assistant to lift a passage from your page and quote it as a trustworthy, self-contained answer.
Read more - AI search (GEO & AEO)
ClaudeBot
ClaudeBot is Anthropic's crawler for web content that may be used to train its AI models, separate from its Claude-SearchBot and Claude-User agents.
Read more - Page speed
CLS (Cumulative Layout Shift)
CLS (Cumulative Layout Shift) measures how much visible content unexpectedly moves on a page; a score of 0.1 or less is good.
Read more - SEO strategy & content
Comparison page
A comparison page compares your product or service with a named competitor or a set of alternatives, targeting searches like “X vs Y” and “X alternatives”.
Read more - SEO strategy & content
Content brief
A content brief tells a writer what a page must achieve: the target query and intent, questions to answer, structure, sources and internal links.
Read more - SEO strategy & content
Content cluster
A content cluster is a group of pages on one topic: a central pillar page covering the subject broadly, linked to and from detailed pages on each subtopic.
Read more - SEO strategy & content
Content decay
Content decay is the gradual loss of rankings and traffic that a page suffers as its information ages and competitors publish newer, better answers.
Read more - AI agents & automation
Context window
A context window is the most text, measured in tokens, that a language model can consider at once, including instructions, documents and its reply.
Read more - SEO strategy & content
Conversion rate
Conversion rate is the percentage of visitors or sessions that complete a goal, such as a purchase, sign-up or enquiry, out of all visitors or sessions.
Read more - Paid search & ads
Conversion tracking
Conversion tracking records valuable actions people take after seeing your ads or visiting your site, such as purchases, sign-ups, calls or leads.
Read more - Page speed
Core Web Vitals
Core Web Vitals are three Google metrics for real-user experience: loading (LCP), responsiveness (INP) and visual stability (CLS).
Read more - Paid search & ads
CPA (Cost Per Acquisition)
CPA (cost per acquisition) is the average advertising cost to win one conversion, such as a sale, sign-up or lead: total ad spend divided by conversions.
Read more - Paid search & ads
CPC (Cost Per Click)
CPC (cost per click) is the amount an advertiser pays for each click on an ad, with average CPC being total cost divided by total clicks.
Read more - Technical SEO
Crawl budget
Crawl budget is the number of URLs a search engine can and wants to crawl on a site in a given time, set by crawl capacity and crawl demand.
Read more - Technical SEO
Crawl depth
Crawl depth is the number of clicks it takes to reach a page from the homepage by following internal links.
Read more - Technical SEO
Crawling
Crawling is the process by which search engine and AI bots discover web pages by following links and sitemaps, then download their content for processing.
Read more - SEO strategy & content
CRO (Conversion Rate Optimization)
CRO (conversion rate optimization) is increasing the share of visitors who take a desired action, such as buying, booking or submitting a form.
Read more - Page speed
CrUX (Chrome UX Report)
CrUX (the Chrome UX Report) is Google's public dataset of how real Chrome users experience websites, including their Core Web Vitals.
Read more - WordPress, Shopify & landing pages
CTA (Call to Action)
A CTA (call to action) is the prompt, usually a button or link, that tells visitors what to do next, such as “Book a demo” or “Get a quote”.
Read more - SEO strategy & content
CTR (Click-Through Rate)
CTR (click-through rate) is the share of people who click a result or ad after seeing it: clicks divided by impressions.
Read more
DTerms starting with D
- Links & local SEO
Digital PR
Digital PR is earning coverage, links and brand mentions on news sites, industry publications and blogs through stories, data and expert commentary.
Read more - Links & local SEO
Disavow
Disavowing is asking Google, through a file uploaded in Search Console, to ignore specific links or domains pointing to your site.
Read more - Links & local SEO
Domain Authority
Domain Authority is a third-party score from Moz, with similar scores from other SEO tools, estimating how likely a domain is to rank based on its links.
Read more - Technical SEO
Duplicate content
Duplicate content is substantially the same content appearing at more than one URL, on the same site or across different sites.
Read more
ETerms starting with E
- SEO strategy & content
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities Google uses to describe reliable, helpful content.
Read more - AI agents & automation
Embeddings
Embeddings are lists of numbers that represent the meaning of text, so software can find passages with similar meaning even when they use different words.
Read more - Analytics & measurement
Engagement rate
Engagement rate in GA4 is the percentage of sessions that were engaged: lasted longer than 10 seconds, included a key event, or had 2 or more page views.
Read more - AI search (GEO & AEO)
Entity
An entity is a distinct, well-defined thing, such as a company, person, product or place, that search engines and AI models recognize and connect to facts.
Read more
FTerms starting with F
- Technical SEO
Faceted navigation
Faceted navigation lets shoppers filter a category by attributes such as size, color, brand or price, often creating a separate URL for each combination.
Read more - AI search (GEO & AEO)
Featured snippet
A featured snippet is a highlighted box at the top of Google results that shows an extract from one web page answering the query, with a link to that page.
Read more
GTerms starting with G
- Analytics & measurement
GA4 (Google Analytics 4)
GA4 (Google Analytics 4) is Google's analytics platform that records site and app activity as events and reports on traffic and conversions.
Read more - Analytics & measurement
GA4 event
A GA4 event is a recorded interaction or occurrence on a website or app, such as a page view, click, video play, form submission or purchase.
Read more - AI search (GEO & AEO)
GEO (Generative Engine Optimization)
GEO (generative engine optimization) is making your brand easy for AI assistants such as ChatGPT, Perplexity and Gemini to find, trust and cite.
Read more - Links & local SEO
Google Business Profile
A Google Business Profile is a free listing that shows a business's details, location, hours, photos and reviews in Google Search and Maps.
Read more - Paid search & ads
Google Merchant Center
Google Merchant Center is where stores upload product data, such as titles, prices and stock, so products can show in Shopping ads and free listings.
Read more - Analytics & measurement
Google Search Console
Google Search Console is Google's free tool showing how a site performs in Search, which pages are indexed, and technical problems Google finds.
Read more - AI search (GEO & AEO)
Google-Extended
Google-Extended is a robots.txt token controlling whether Google-crawled content can train and ground Gemini models; it doesn't affect Google Search.
Read more - AI search (GEO & AEO)
GPTBot
GPTBot is OpenAI's web crawler for collecting content that may be used to train its generative AI models, and it follows robots.txt.
Read more - Links & local SEO
Guest posting
Guest posting is writing an article for another website, usually with a byline and a link back to your own site.
Read more
HTerms starting with H
- Technical SEO
Hreflang
Hreflang is an annotation that tells search engines which language or regional version of a page to show to users in different languages or countries.
Read more - AI agents & automation
Human in the loop
Human in the loop is designing an AI system so a person reviews, approves or corrects its work at key points, instead of letting it act fully on its own.
Read more
ITerms starting with I
- Paid search & ads
Impression share
Impression share is the percentage of impressions your ads received out of the total they were estimated to be eligible for.
Read more - Technical SEO
Indexing
Indexing is when a search engine processes a crawled page and stores it in its index, making it eligible to appear in search results.
Read more - Page speed
INP (Interaction to Next Paint)
INP (Interaction to Next Paint) measures how quickly a page visibly responds to clicks, taps and key presses; 200 milliseconds or less is good.
Read more - Technical SEO
Internal linking
Internal linking is linking between pages on your own site, which helps visitors navigate and helps search engines find pages and see how they relate.
Read more
JTerms starting with J
- Technical SEO
JavaScript rendering
JavaScript rendering is running a page's scripts to build its content, which matters for SEO because some crawlers don't run scripts or run them late.
Read more - Technical SEO
JSON-LD (JavaScript Object Notation for Linked Data)
JSON-LD is the format Google recommends for structured data, added to a page inside a script tag separate from the visible HTML.
Read more
KTerms starting with K
- Analytics & measurement
Key event
A key event in GA4 is an event you mark as important to your business, such as a purchase, lead or sign-up, so it is reported as an outcome.
Read more - SEO strategy & content
Keyword cannibalization
Keyword cannibalization is when several of your pages target the same search intent and compete, so none ranks as well as one strong page would.
Read more - Paid search & ads
Keyword match types
Keyword match types in Google Ads, broad, phrase and exact, control how closely a search must relate to your keyword for your ad to be eligible to show.
Read more - SEO strategy & content
Keyword research
Keyword research is finding and prioritizing the searches and questions your customers use, so you know which pages to create and improve.
Read more
LTerms starting with L
- WordPress, Shopify & landing pages
Landing page
A landing page is a page built to turn visitors from a specific campaign or search into leads or customers, with one clear goal and call to action.
Read more - Page speed
Lazy loading
Lazy loading delays loading images, videos or other content until a visitor scrolls near them, so the initial page loads faster.
Read more - Page speed
LCP (Largest Contentful Paint)
LCP (Largest Contentful Paint) measures how long the largest image, video or text block in view takes to render; 2.5 seconds or less is good.
Read more - Redirects & migrations
Link equity
Link equity is the ranking value that links pass from one page to another, which redirects and internal links can preserve or waste.
Read more - Links & local SEO
Linkable asset
A linkable asset is a piece of content created mainly to be referenced and linked by others, such as original research, a free tool or a definitive guide.
Read more - WordPress, Shopify & landing pages
Liquid
Liquid is the open-source template language Shopify themes use to load store data, such as products, prices and collections, into HTML pages.
Read more - AI search (GEO & AEO)
LLM (Large Language Model)
An LLM (large language model) is an AI model trained on huge amounts of text to generate language, such as the models behind ChatGPT, Claude and Gemini.
Read more - AI search (GEO & AEO)
LLM citation
An LLM citation is a link or named source that an AI assistant shows alongside its answer to indicate where the information came from.
Read more - AI search (GEO & AEO)
llms.txt
llms.txt is a proposed Markdown file at the root of a website that gives AI tools a short summary of the site and links to its most useful pages.
Read more - Links & local SEO
Local citation
A local citation is any online mention of a business's name, address and phone number, such as a directory listing, map app or industry association page.
Read more - Links & local SEO
Local pack
The local pack is the map and list of businesses Google shows for local searches such as “plumber near me”, drawn from Google Business Profiles.
Read more - Links & local SEO
Location pages
Location pages are website pages for each place a business serves or operates, with details and content specific to that location.
Read more - Technical SEO
Log file analysis
Log file analysis is reviewing server access logs to see which URLs search engine and AI crawlers request, how often, and what responses they get.
Read more - SEO strategy & content
Long-tail keyword
A long-tail keyword is a specific, usually longer search query with lower search volume, often showing clearer intent than a broad keyword.
Read more
MTerms starting with M
- AI agents & automation
MCP (Model Context Protocol)
MCP (Model Context Protocol) is an open standard for connecting AI applications to external data sources, tools and workflows through a common interface.
Read more - WordPress, Shopify & landing pages
Message match
Message match is how closely a landing page's headline, offer and wording mirror the ad, email or search that brought the visitor there.
Read more - SEO strategy & content
Meta description
A meta description is an HTML summary of a page that search engines may show under the title in results, influencing clicks rather than rankings.
Read more - Technical SEO
Mobile-first indexing
Mobile-first indexing means Google uses the mobile version of a page's content, crawled with its smartphone crawler, for indexing and ranking.
Read more - SEO strategy & content
MQL (Marketing Qualified Lead)
An MQL (marketing qualified lead) is a lead that marketing judges likely to become a customer, based on fit and engagement, before sales takes over.
Read more
NTerms starting with N
- Links & local SEO
NAP (Name, Address, Phone Number)
NAP is a business's name, address and phone number, which should be identical everywhere online so search engines can trust your local details.
Read more - Paid search & ads
Negative keywords
Negative keywords are terms you add to a Google Ads campaign to stop your ads showing on searches that contain them.
Read more - Links & local SEO
Nofollow link
A nofollow link carries a rel attribute, nofollow, sponsored or ugc, that tells search engines not to treat it as an editorial endorsement.
Read more - Technical SEO
Noindex
Noindex is a rule, set in a robots meta tag or an X-Robots-Tag HTTP header, that tells search engines not to include a page in their results.
Read more - Technical SEO
Nosnippet
Nosnippet is a robots directive that stops Google showing a text snippet from a page in search results, including in AI Overviews and AI Mode.
Read more
OTerms starting with O
- Paid search & ads
OAI-AdsBot
OAI-AdsBot is OpenAI's crawler for checking the safety of web pages submitted as ads on ChatGPT.
Read more - AI search (GEO & AEO)
OAI-SearchBot
OAI-SearchBot is OpenAI's crawler for surfacing websites in ChatGPT search, and blocking it keeps your pages out of ChatGPT search answers.
Read more - SEO strategy & content
On-page SEO
On-page SEO is optimizing a page's content and HTML, such as titles, headings, copy, images and internal links, so it ranks for the right searches.
Read more - Links & local SEO
Online reviews
Online reviews are customers' public ratings of a business on sites such as Google and Trustpilot, which influence buyers and search visibility.
Read more - Analytics & measurement
Organic traffic
Organic traffic is visits that come from unpaid search results, as opposed to ads, social media, email or direct visits.
Read more - Analytics & measurement
Organic traffic value
Organic traffic value estimates what your organic search visits would cost if you paid for the same clicks with search ads.
Read more - Technical SEO
Orphan page
An orphan page is a page no other page on your site links to, so crawlers and visitors can only reach it via a sitemap, external link or direct URL.
Read more
PTerms starting with P
- Page speed
PageSpeed Insights
PageSpeed Insights is Google's free tool that reports a page's real-user Core Web Vitals and runs a Lighthouse lab test with suggestions for improvement.
Read more - Links & local SEO
PBN (Private Blog Network)
A PBN (private blog network) is a group of websites controlled by one party and used to create links to other sites to manipulate search rankings.
Read more - AI search (GEO & AEO)
People Also Ask
People Also Ask is a Google results feature listing related questions that expand to show a short answer from a web page, with a link to that page.
Read more - Paid search & ads
Performance Max
Performance Max is a goal-based campaign type that uses automation to run Google ads across Search, YouTube, Display, Discover, Gmail and Maps.
Read more - AI search (GEO & AEO)
PerplexityBot
PerplexityBot is Perplexity's crawler for surfacing and linking websites in its answers, and Perplexity says it isn't used to train AI models.
Read more - SEO strategy & content
Pillar page
A pillar page is a comprehensive page that covers a broad topic at overview level and links to more detailed pages on each subtopic.
Read more - Paid search & ads
PPC (Pay-Per-Click)
PPC (pay-per-click) is online advertising where you pay each time someone clicks your ad, as in Google Ads search campaigns.
Read more - Technical SEO
Product schema
Product schema is structured data describing a product's name, image, price, availability and reviews, making the page eligible for richer listings.
Read more - SEO strategy & content
Product-led SEO
Product-led SEO builds search visibility around the product itself, such as templates, tools and integration pages, rather than blog posts alone.
Read more - SEO strategy & content
Programmatic SEO
Programmatic SEO creates many pages from a template and a dataset, each targeting a specific search variation such as a location, product or integration.
Read more - AI agents & automation
Prompt engineering
Prompt engineering is designing the instructions, context and examples given to a language model so it produces accurate, consistent output for a task.
Read more
QTerms starting with Q
- Paid search & ads
Quality Score
Quality Score is a 1 to 10 Google Ads diagnostic comparing your ads with competitors' on expected CTR, ad relevance and landing page experience.
Read more - AI search (GEO & AEO)
Query fan-out
Query fan-out is a technique where an AI search system splits one question into several related searches, then combines what it finds into a single answer.
Read more
RTerms starting with R
- AI agents & automation
RAG (Retrieval-Augmented Generation)
RAG (retrieval-augmented generation) is when an AI system first retrieves relevant documents, then has a language model write its answer from them.
Read more - Redirects & migrations
Redirect chain
A redirect chain is a series of redirects where URL A redirects to B, which redirects to C, and so on, instead of A going straight to the final URL.
Read more - Redirects & migrations
Redirect loop
A redirect loop is when redirects point back to each other, for example A to B and B to A, so the page can never load.
Read more - Redirects & migrations
Redirect map
A redirect map is a spreadsheet pairing every old URL on a site with the new URL it should permanently redirect to, used to plan migrations.
Read more - Links & local SEO
Referring domain
A referring domain is a unique website linking to yours, so ten links from one site count as ten backlinks but only one referring domain.
Read more - Page speed
Render-blocking resources
Render-blocking resources are CSS and JavaScript files the browser must download and process before it can show anything on the page.
Read more - Technical SEO
Rich results
Rich results are search listings with extra visual details, such as ratings, prices, images or breadcrumbs, usually enabled by structured data.
Read more - Paid search & ads
ROAS (Return on Ad Spend)
ROAS (return on ad spend) is the revenue generated by advertising divided by the cost of that advertising, often written as a ratio or percentage.
Read more - Technical SEO
robots.txt
robots.txt is a plain-text file at the root of a website that tells crawlers which URLs they may or may not request.
Read more
STerms starting with S
- SEO strategy & content
Scaled content abuse
Scaled content abuse is Google's term for mass-producing pages mainly to manipulate rankings rather than help people, whether made by AI or by hand.
Read more - Technical SEO
Schema markup
Schema markup is structured data using the schema.org vocabulary that describes a page's content, such as a product, article or business, for machines.
Read more - SEO strategy & content
Search intent
Search intent is the goal behind a search: whether the person wants to learn something, find a specific site, compare options or buy.
Read more - Paid search & ads
Search terms report
The search terms report in Google Ads shows the actual searches that triggered your ads and led to clicks, as opposed to the keywords you bid on.
Read more - SEO strategy & content
Search volume
Search volume is the estimated number of times a keyword is searched in a given period, usually per month, in a chosen country or language.
Read more - SEO strategy & content
SEO (Search Engine Optimization)
SEO (search engine optimization) is improving a website so it appears more often and higher in unpaid search results for searches that matter to you.
Read more - SEO strategy & content
SEO audit
An SEO audit is a structured review of a site's technical health, content and authority that finds what holds back its search performance.
Read more - Analytics & measurement
SEO ROI (Return on Investment from SEO)
SEO ROI is the return from search engine optimization: the revenue or profit organic search produces, minus what you spend on SEO, divided by that spend.
Read more - SEO strategy & content
SERP (Search Engine Results Page)
A SERP (search engine results page) is the page shown after a search, combining organic results, ads and features such as AI Overviews and maps.
Read more - Analytics & measurement
Share of voice
Share of voice is your brand's portion of the total visibility in a market, such as rankings, ad impressions or mentions, compared with competitors.
Read more - WordPress, Shopify & landing pages
Shopify app
A Shopify app is an add-on, from the Shopify App Store or custom-built, that adds features to a store such as reviews, subscriptions or SEO tools.
Read more - WordPress, Shopify & landing pages
Shopify theme
A Shopify theme is the set of templates, styles and settings that controls how a Shopify store looks and how its pages are built.
Read more - Redirects & migrations
Site migration
A site migration is any major change to a website's platform, domain, URL structure or design that can affect how search engines crawl, index and rank it.
Read more - Paid search & ads
Smart Bidding
Smart Bidding is a set of Google Ads bid strategies that use Google AI to set bids in each auction to maximize conversions or conversion value.
Read more - Technical SEO
Soft 404
A soft 404 is a page that tells visitors it doesn't exist or has no content but returns a 200 success status, instead of a proper 404 or 410.
Read more - Technical SEO
SSR (Server-Side Rendering)
SSR (server-side rendering) generates a page's full HTML on the server, so browsers and crawlers receive complete content without running JavaScript first.
Read more - Redirects & migrations
Staging environment
A staging environment is a private copy of a website where changes are built and tested before they go live on the production site.
Read more
TTerms starting with T
- Technical SEO
Technical SEO
Technical SEO is making a website easy for search engines and AI crawlers to crawl, render, index and understand, separate from the content itself.
Read more - SEO strategy & content
Title tag
A title tag is the HTML element naming a page, which search engines often use as the clickable headline in results and browsers show in the tab.
Read more - AI agents & automation
Tool calling
Tool calling lets a language model ask software to run a function, such as a search, calculation or database update, and then use the result.
Read more - SEO strategy & content
Topical authority
Topical authority is how thoroughly and reliably a site covers a subject, to the point that search engines and AI assistants treat it as a go-to source.
Read more - Page speed
TTFB (Time to First Byte)
TTFB (Time to First Byte) is the time from requesting a page to receiving the first byte of the response; web.dev suggests 0.8 seconds or less.
Read more
UTerms starting with U
- WordPress, Shopify & landing pages
Uptime monitoring
Uptime monitoring automatically checks a website at regular intervals and alerts you when it goes down, slows down or returns errors.
Read more - Analytics & measurement
UTM parameters
UTM parameters are tags added to the end of a URL, such as utm_source and utm_medium, that tell analytics tools where a visit came from.
Read more
WTerms starting with W
- WordPress, Shopify & landing pages
Website backup
A website backup is a stored copy of a site's files and database that can be used to restore it after a failed update, hack, deletion or server problem.
Read more - WordPress, Shopify & landing pages
WordPress core update
A WordPress core update is a new release of the WordPress software itself, delivering security fixes, bug fixes or new features.
Read more - WordPress, Shopify & landing pages
WordPress plugin
A WordPress plugin is an add-on that extends what a WordPress site can do, such as forms, SEO settings, caching, security or e-commerce.
Read more
XTerms starting with X
YTerms starting with Y
ZTerms starting with Z
The services behind these terms
Every term links to the service where we put it into practice. Founded and led by Malhar Shah, Vidern works with brands in the US, UK and worldwide.
- Generative Engine Optimization (GEO)31 key terms
- Answer Engine Optimization (AEO)13 key terms
- Conversion SEO19 key terms
- Technical SEO42 key terms
- SaaS SEO6 key terms
- E-commerce SEO13 key terms
- Content Marketing21 key terms
- Link Building12 key terms
- Local SEO6 key terms
- SEO Audits13 key terms
- B2B SEO6 key terms
- Analytics & Reporting17 key terms
- Google Ads Management19 key terms
- ChatGPT Ads Management5 key terms
- Google Ads Maintenance12 key terms
- Page Speed Optimization12 key terms
- 301 Redirections9 key terms
- WordPress Maintenance8 key terms
- Shopify Maintenance10 key terms
- Website Migration6 key terms
- Landing Page Development8 key terms
- Agentic AI Tools11 key terms
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