Your landing page has a leak. Find it in 60 seconds.
Paste any landing page URL. We check it against the 9 signals that decide whether a visitor converts or bounces, show you the evidence from your own page, and tell you exactly what to change.
Built from what we have learned running SEO and paid acquisition for 150+ brands.
Free. No signup needed to see what is wrong.
Most landing pages do not have a traffic problem.
They have a page problem. And it is almost impossible to see from the inside.
You are paying for the click twice
Every visitor who bounces is budget you already spent — on Google, or on months of ranking work. Doubling conversion is almost always cheaper than doubling traffic.
You cannot see your own page
You know what you sell. Your visitor has five seconds and no context. The gaps that cost you conversions are invisible to the person who wrote the page.
Best practices are not a diagnosis
A generic checklist tells you to add social proof. An audit tells you which sentence on your page is making people leave, and quotes it back to you.
How it works
Paste your URL
No signup, no credit card, no access to your analytics. Just the public page.
We read it like a first-time visitor
We fetch the page on a mobile user agent, analyse the copy, structure and calls to action, and pull real mobile performance data from Google PageSpeed Insights.
You get findings, evidence and fixes
Every finding quotes the actual markup or copy we found on your page, so you can verify it in your own View Source in ten seconds.
This is an automated read, not a replacement for talking to your customers. But it catches the things that are wrong on almost every page we look at — and it does it before you spend another month of ad budget finding out the slow way.
The 9 signals we check
Weighted for a page that has to convert paid traffic — not for a blog post. Clarity, the call to action and speed carry nearly half the score between them.
01CTA clarity
18 ptsIs your CTA the only clear action?
A visitor who sees three equally weighted buttons picks none of them. One primary action, phrased as an action plus an outcome, beats a menu of options every time.
02Above-fold clarity
15 ptsIs your value visible before scroll?
Most visitors decide whether to stay before they scroll. If the headline, the primary action and a piece of proof are not in that first screen, you are relying on curiosity you have not earned yet.
03Load speed
15 ptsDoes your page load before visitors bounce?
On paid traffic you have already spent the money by the time the page starts loading. Every second of delay is budget converting into bounces.
04Message match
12 ptsDoes your page match your ad?
A visitor clicked a specific promise. If the page opens with different words about a different benefit, they assume they are in the wrong place and leave before reading.
05Trust signals
12 ptsDo you have proof next to your CTA?
Proof works where the decision happens. A testimonial wall at the bottom of the page does nothing for someone hesitating over the button at the top.
06Ad tracking
10 ptsAre your ad tracking pixels firing?
Without a conversion tag your ad platform is optimising toward clicks instead of customers. This is the single most expensive thing to get wrong.
07Mobile viewport
8 ptsCan mobile visitors easily convert?
Most paid traffic is mobile. If the primary action needs a pinch-zoom or sits off-screen at 375px, the desktop conversion rate you are looking at is hiding the real number.
08SEO foundations
5 ptsDo search engines understand your hierarchy?
Hygiene rather than a growth lever on a paid page - but a missing title, or a page with four H1s, signals a template problem that usually shows up elsewhere too.
09AI readiness
5 ptsCan AI agents accurately cite your product?
Assistants increasingly summarise a product before a person ever sees the page. Structured data and clean hierarchy decide whether they describe you accurately or guess.
Vidern has run SEO and paid acquisition for 150+ global brands since 2016. This tool encodes the first pass our team makes on every new client's landing pages — the same nine questions, in the same order, before we look at anything else.
— Malhar Shah, Founder · About Vidern
Questions people ask
Is this really free?+
Yes. Your top findings appear instantly with no signup. Your 0–100 score, the remaining signals and every fix unlock with your email — that is the only thing we ask for, and there is no credit card anywhere.
What counts as a good conversion score?+
70 and above is good. 45 to 69 means there is meaningful money on the table. Below 45 usually means visitors cannot tell what you do or what to do next. Most pages we audit land in the 40s and 50s.
Which page should I audit?+
The page your paid or organic traffic actually lands on — a product page, a demo request page, a service page. Auditing a homepage works, but homepages serve several audiences at once, so the findings come out broader and less actionable.
How is this different from PageSpeed Insights or Lighthouse?+
Lighthouse measures whether the page loads. This measures whether it persuades. Speed is one of our nine signals — we pull the same Core Web Vitals field data Google uses — but the other eight are about clarity, proof, friction and message match, which are what actually decide whether someone fills in the form.
Do you look at my analytics or heatmaps?+
No. We analyse the public page exactly as a first-time visitor's browser receives it. That is a strength for a 60-second audit and a limit for a deep one. If you want conversion data layered in, that is what our team does on client work.
Can I share the report?+
Yes. Every audit gets a permanent link you can send to your designer, developer or client. Anyone with the link sees the full report — they do not have to enter an email of their own.
What happens to my email address?+
We send you the report link and occasionally write about what we are seeing in search and paid acquisition. Unsubscribe in one click. We never sell or share your address.
What if my page is built with React or another JavaScript framework?+
We fetch the page the way an ad crawler, a link preview bot or an AI assistant does. If your content only appears after JavaScript runs, we will tell you that rather than scoring a page we cannot read — and that gap is itself worth knowing about, because those systems see the same empty page we do.
Fixing this is what we do all day.
We have spent nine years turning traffic into revenue for 150+ brands, combining conversion-focused SEO, AI search visibility and paid acquisition. If your audit surfaced problems you would rather not fix yourself, let's talk.