Glossary · AI search (GEO & AEO)

AI crawler

Also called: AI bot, LLM crawler, AI user agent

Definition

An AI crawler is an automated bot run by an AI company that fetches web pages to train models, to build a search index, or to answer a user's question.

AI crawler explained

AI companies run several kinds of bots, and it pays to tell them apart. Training crawlers, such as OpenAI's GPTBot and Anthropic's ClaudeBot, collect content that may be used to train future models. Search crawlers, such as OAI-SearchBot, Claude-SearchBot and PerplexityBot, build the indexes that AI search features draw on. User-triggered fetchers, such as ChatGPT-User and Perplexity-User, visit a page because a person asked the assistant about it.

Each identifies itself with a user-agent name that you can allow or block in robots.txt, although OpenAI and Perplexity note that their user-triggered fetchers may not follow robots.txt rules. Many sites block AI crawlers without meaning to, through firewall rules, bot protection at the CDN, or an old line in robots.txt.

A common approach is to allow search and user-triggered bots, so your pages can be cited, and to decide separately about training bots based on your content and licensing position.

Example

Your marketing team wonders why Perplexity never cites your guides. A check shows your CDN's bot protection serves a challenge page to PerplexityBot. After allowing it, your guides become eligible to appear as sources again.

Why it matters

If an assistant's search crawler can't reach your pages, it can't cite them. Checking crawler access is usually the first step of a GEO audit.

Related service

Generative Engine Optimization (GEO)

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Published by Vidern, founded and led by Malhar Shah. Updated .

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