Definition
Location pages are website pages for each place a business serves or operates, with details and content specific to that location.
Location pages explained
Businesses with several branches, or that serve several cities, use location pages to rank for searches such as “accountant in Manchester” and to give each Google Business Profile a relevant page to link to.
A useful location page includes:
- Accurate name, address, phone number and opening hours for that location.
- Services available there and who the local team or contact is.
- Genuinely local content: areas covered, local projects, parking, directions or regulations.
- Reviews or case studies from customers in that area.
- LocalBusiness structured data matching the visible details.
The risk is doorway pages: near-identical pages that swap in a city name and add nothing unique. Google's spam policies treat doorway pages as spam, and thin location pages often go unindexed. Create pages only where you actually operate or serve, and give each one real substance.
Example
Your HVAC company serves three cities. Instead of one page listing all three, you create a page for each with the local office details, recent installations in that city, local reviews and a map, and link each Google Business Profile to its own page.
Why it matters
Well-built location pages let multi-location businesses rank in each market, while thin ones can drag down the whole site.
Related service
Local SEO
Google Business Profile, local pack and location-page work for businesses that serve customers nearby.
Local SEO servicesSources
- Google Search Central: Spam policies for Google web search (updated 28 Aug 2026)
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Related terms
- Google Business ProfileA Google Business Profile is a free listing that shows a business's details, location, hours, photos and reviews in Google Search and Maps.
- NAP (Name, Address, Phone Number)NAP is a business's name, address and phone number, which should be identical everywhere online so search engines can trust your local details.
- Scaled content abuseScaled content abuse is Google's term for mass-producing pages mainly to manipulate rankings rather than help people, whether made by AI or by hand.
- Local packThe local pack is the map and list of businesses Google shows for local searches such as “plumber near me”, drawn from Google Business Profiles.