Definition
Disavowing is asking Google, through a file uploaded in Search Console, to ignore specific links or domains pointing to your site.
Disavow explained
The disavow links tool lets you submit a list of URLs or domains whose links you want Google to ignore when assessing your site. Google describes it as an advanced feature that should be used with caution, because using it incorrectly can harm your site's performance in search.
Google recommends disavowing only when both conditions apply: you have a considerable number of spammy, artificial or low-quality links pointing to your site, and those links have caused, or are likely to cause, a manual action. It also notes that most sites will not need the tool, because Google generally works out which links to trust on its own.
Random spammy links that every site accumulates are usually not a reason to disavow. The typical use case is a site that previously bought links or ran a link scheme and has received, or expects, a manual action. In that case, try to remove the links first, then disavow what can't be removed.
Example
Years ago, a previous supplier bought thousands of links to your brand's site from link networks, and Search Console now shows a manual action for unnatural links. After asking for removals, you disavow the remaining network domains and file a reconsideration request.
Why it matters
Used correctly, disavowing can help recover from a link-related manual action. Used carelessly, it can throw away links that were helping you.
Related service
Link Building
Editorial links and mentions from relevant publications, earned with research and digital PR.
White-hat link building servicesSources
- Search Console Help: Disavow links to your site (checked 30 Sep 2026)
Published by Vidern, founded and led by Malhar Shah. Updated .
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Related terms
- PBN (Private Blog Network)A PBN (private blog network) is a group of websites controlled by one party and used to create links to other sites to manipulate search rankings.
- BacklinkA backlink is a link from another site to yours; relevant, editorial backlinks tell search engines that others vouch for your content.
- Google Search ConsoleGoogle Search Console is Google's free tool showing how a site performs in Search, which pages are indexed, and technical problems Google finds.
- Anchor textAnchor text is the visible, clickable text of a link, which tells readers and search engines what the linked page is about.