How often should I publish new content for SEO?

Search engines don't reward frequency for its own sake. What matters is whether each page answers a real question better than the alternatives, and whether your site builds depth on the topics you want to be known for.

A practical way to set a cadence:

1. Start from demand: list the questions and keywords your buyers search for, grouped into topics.
2. Prioritise pages close to revenue, such as service, comparison and use-case pages, before broad awareness articles.
3. Estimate the time each piece needs for research, expert input, writing and editing, and set a pace your team can sustain.
4. Reserve time every month for refreshing pages that are slipping, outdated or close to page one.

Quality includes what AI assistants look for too: a direct answer near the top, specific facts, first-hand experience and sources. One well-researched piece, such as an original study, can earn links and citations for years.

To budget a content plan, the Content Budget Calculator compares per-word, hourly and agency pricing for the number of posts you have in mind, including editing, images and research time.