Short answer
Writers need sources for the claims they make. When you publish data nobody else has, such as a survey, a study of public websites or anonymised figures from your own work, other sites cite you as the source. Those citations bring links, and AI assistants answering questions on the topic can cite the same source.
The full answer
Most content on the web repeats what already exists. Original research gives journalists, bloggers and analysts something new to reference, and they link to the source when they do.
What makes a study linkable:
- A clear question people care about, answered with a headline finding.
- A method explained in enough detail to be trusted, including the sample and the dates.
- Charts and tables others can reference, with the underlying dataset where possible.
- A summary of findings near the top that can be quoted in one sentence.
Vidern's own studies follow this format. Our study of AI crawler access on the top 1,000 websites was cited by other sites without outreach, and our AI search readiness study of 1,319 websites follows the same approach, with its dataset published alongside it.
Plan research around topics your buyers and the press care about, repeat it on a schedule so you can publish updates, and keep claims conservative. A careful finding that holds up is worth more than a dramatic one that gets challenged.
Published by Vidern, founded and led by Malhar Shah. Updated .
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