Do you guarantee rankings or AI mentions?

Guarantees in SEO usually rely on something that doesn't serve the client: rankings for terms nobody searches, short-term tactics that break search engine rules, or refund terms that rarely apply. AI assistants add another layer, since their answers vary by user, wording and session.

Instead, we agree on:

• A scope of work and priorities, based on a review of your site and market.
• The metrics that matter for your business, such as qualified leads, sales or pipeline, with supporting measures like non-branded clicks and AI mentions.
• Forecasts given as ranges, with the assumptions behind them, rather than promises.
• A reporting rhythm, and a review whenever results diverge from the plan.

Past results, like the case studies on our site, show what was achieved for specific businesses in specific situations. They aren't predictions for yours.

If any agency offers you a guarantee, ask exactly what is guaranteed, how it's measured and what happens if it isn't met.