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Working with Vidern

What does Vidern do?

Short answer

Vidern is an AI-led SEO agency for brands in the US, UK and worldwide. We help businesses rank in Google and get recommended by AI assistants such as ChatGPT, Perplexity and Gemini, run paid search on Google Ads and ChatGPT Ads, and build and maintain fast, search-friendly websites. Vidern is founded and led by Malhar Shah.

The full answer

Our work falls into three groups:

  • AI-led SEO and AI search: technical SEO, content marketing, link building, SEO audits, analytics and reporting, and generative and answer engine optimization (GEO and AEO), with specialist programmes for SaaS, e-commerce, B2B and local businesses.
  • Paid search: Google Ads management and maintenance, and ChatGPT Ads.
  • Development and site care: page speed optimization, website migrations and 301 redirects, WordPress and Shopify maintenance, landing pages and agentic AI tools.

Malhar Shah has done SEO since 2016, and Vidern Solutions LLP was registered in 2022. We're based in India and serve clients in the US, UK, UAE and worldwide, with 150+ clients since 2016.

We also publish free tools and calculators, including an AI Visibility Checker, an AI Crawler Access Checker and calculators for SEO ROI and Google Ads budgets, and original research such as our studies of AI crawler access and AI search readiness.

Most engagements start with a free audit or a strategy call, so we understand your goals before recommending anything.

Published by Vidern, founded and led by Malhar Shah. Updated .

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