What do you need from us to start, and how does reporting work?

Onboarding goes faster when we can see real data from the start. Depending on scope, we typically ask for:

• Google Search Console and Google Analytics 4 access, ideally with your own accounts as the owners.
• CMS access, or a developer contact and a staging site for technical changes.
• Google Ads or ChatGPT Ads access for paid search work.
• Your goals, target markets, priority products or services, and what counts as a qualified lead.
• Brand guidelines, past reports and details of previous SEO or ads work, so we don't repeat what didn't work.
• One decision-maker who can approve changes and content.

We recommend that you keep ownership of your accounts; we work through access you grant and can remove at any time.

Reports cover what was done, what changed and what's next, tied to the metrics agreed at the start, such as leads, sales, non-branded clicks and AI mentions. They're usually monthly, with the cadence agreed during onboarding.

On contracts: we don't lock clients into long-term contracts, and the terms are set out in writing before work begins.